Chrysler - Total Recall

A third-party activation on behalf of Chrysler/Jeep, PMA produced a campaign to promote the Chrysler 300C by partnering with Sony Pictures on the release of the rebooted version of Total Recall, in which the yet-to-be-released Chrysler 3000 from 2084 was featured. The activity was promoted by both Sony Pictures and featured in all Chrysler dealerships. This neat tie in helped drive traffic into dealerships for demonstration and generally raised awareness of the Chrysler 300C.