Applewood - Cloudy with a chance of meatballs 2
An on-pack third-party Promotion between Applewood cheese and Sony Home Entertainment on the release of Cloudy With Meatballs 2. The promotion was distributed through most major supermarkets over 8 weeks. PMA negotiated the activity with Sony Home Entertainment, agreeing prize fund, design, print, and promotion of the activity through social media. This promotion had a response rate of 11,519 unique entrants.
• very healthy 6.4% entry-rate
• 720 Likes added to the Facebook page
• 5,245 new email subscribers