Radnor Hills - Get Active

An on-pack promotion between Radnor Fizz, a carbonated fruit juice drink, and Sports Direct distributed through 1000 secondary schools in the UK. The promotion to promote sporting activity for kids offered 1000 prizes of sports equipment that pupils could win by simply entering the promotion on the micro site plus a 10% discount at all Sports Direct stores and online. The promotion was supported by POS, microsite and social media and was created and coordinated by PMA.