Sports Direct is the UK’s leading sports retailer and owner of a significant number of world famous sport, fashion and lifestyle brands. PMA are the retained agency for Sports Direct in the UK and Europe, and have been for more than 15 years. We are involved in everything from store openings to third party promotions and sponsorships. 

PMA works on behalf of:

  • Dunlop
  • Slazenger
  • Karrimor
  • Lonsdale
  • Everlast
  • Sweatshop
  • Firetrap
  • Kangol
  • USC
  • Cruise
  • Flannels