Swatch Free Ice Lolly - SWatch Added Value Promotion
Here are two separate promotions produced by PMA for Swatch. The first was a Summer activity where small fridges were sited in Swatch Stores and invited consumers in store to receive a free ice lolly on hot days. PMA were responsible for the concept, the delivery of fridges and supply of ice lollies to stores.
The second promotion was the creation and production by PMA of the Swatch Play Time Pack. This comprised of a number of games including a pack of playing cards, a Swatch puzzle, sudoku cards and matchmaker puzzle. These were given as a gift-with-purchase for any sales over £35.